How we create
How we create
[Visual identity]
[Visual identity]
01
01
Intro call
An intro call helps us get to know each other, clarify your needs, and do a quick vibe check to see if we're a good fit to work together.
An intro call helps us get to know each other, clarify your needs, and do a quick vibe check to see if we're a good fit to work together.
An intro call helps us get to know each other, clarify your needs, and do a quick vibe check to see if we're a good fit to work together.
02
02
Briefing
The briefing stage is where we gather all the key details about your project — goals, context, and constraints — to make sure we're solving the right problem from the start.
The briefing stage is where we gather all the key details about your project — goals, context, and constraints — to make sure we're solving the right problem from the start.
The briefing stage is where we gather all the key details about your project — goals, context, and constraints — to make sure we're solving the right problem from the start.
03
03
Deposit
The deposit stage secures your spot in the schedule — once the 50% upfront payment is made, the project officially kicks off.
The deposit stage secures your spot in the schedule — once the 50% upfront payment is made, the project officially kicks off.
The deposit stage secures your spot in the schedule — once the 50% upfront payment is made, the project officially kicks off.
04
04
Discovery
The Discovery phase is all about diving deep into your business, audience, and goals to uncover insights that will shape a meaningful and effective design direction.
The Discovery phase is all about diving deep into your business, audience, and goals to uncover insights that will shape a meaningful and effective design direction.
The Discovery phase is all about diving deep into your business, audience, and goals to uncover insights that will shape a meaningful and effective design direction.
05
05
Discovery sync
We present our findings, clarify the goals, and get aligned before moving forward.
We present our findings, clarify the goals, and get aligned before moving forward.
We present our findings, clarify the goals, and get aligned before moving forward.
06
06
Concept exploration
We craft and present one or more design concepts based on the discovery insights. This stage helps us align on the visual direction before full-scale design.
We craft and present one or more design concepts based on the discovery insights. This stage helps us align on the visual direction before full-scale design.
We craft and present one or more design concepts based on the discovery insights. This stage helps us align on the visual direction before full-scale design.
07
07
Concept presentation
The concept presentation stage is where I share the initial design direction — visual ideas, rationale, and narrative — to align on the look, feel, and core concept before moving into detailed design.
The concept presentation stage is where I share the initial design direction — visual ideas, rationale, and narrative — to align on the look, feel, and core concept before moving into detailed design.
The concept presentation stage is where I share the initial design direction — visual ideas, rationale, and narrative — to align on the look, feel, and core concept before moving into detailed design.
08
08
Design session
Collaborative call where we explore the visual direction together, review key design details, and openly discuss everything to ensure we’are fully aligned before moving forward.
Collaborative call where we explore the visual direction together, review key design details, and openly discuss everything to ensure we’are fully aligned before moving forward.
Collaborative call where we explore the visual direction together, review key design details, and openly discuss everything to ensure we’are fully aligned before moving forward.
09
09
Design
Design
The visual sdentity design stage is where the core of your brand takes shape — I carefully craft the logo, select typography, define the color palette, and build visual elements that work together to express your brand’s essence and support its goals.
The visual sdentity design stage is where the core of your brand takes shape — I carefully craft the logo, select typography, define the color palette, and build visual elements that work together to express your brand’s essence and support its goals.
The visual sdentity design stage is where the core of your brand takes shape — I carefully craft the logo, select typography, define the color palette, and build visual elements that work together to express your brand’s essence and support its goals.
10
10
Presentation
The visual identity presentation is where I showcase the complete identity system — logo, typography, color palette, and key applications — along with the thinking behind each element, to ensure it aligns with your brand’s goals and personality.
The visual identity presentation is where I showcase the complete identity system — logo, typography, color palette, and key applications — along with the thinking behind each element, to ensure it aligns with your brand’s goals and personality.
The visual identity presentation is where I showcase the complete identity system — logo, typography, color palette, and key applications — along with the thinking behind each element, to ensure it aligns with your brand’s goals and personality.
11
11
Final payment
This stage is when the remaining balance is paid, marking the completion of the project and unlocking the delivery of all final files and assets.
This stage is when the remaining balance is paid, marking the completion of the project and unlocking the delivery of all final files and assets.
This stage is when the remaining balance is paid, marking the completion of the project and unlocking the delivery of all final files and assets.
12
12
Delivery
The delivery stage is when you receive all final files, templates, and brand assets — organized, ready to use, and built to support consistent, long-term implementation across all platforms.
The delivery stage is when you receive all final files, templates, and brand assets — organized, ready to use, and built to support consistent, long-term implementation across all platforms.
The delivery stage is when you receive all final files, templates, and brand assets — organized, ready to use, and built to support consistent, long-term implementation across all platforms.
[Start a project]
[Start a project]
